If you’re a small business looking to grow and increase your sales margins, digital marketing can be the ultimate tool to achieve your outcomes if it’s planned and implemented the right way. Here are some tips on how to boost your digital marketing efforts.
- Create a user-friendly website that is easy to navigate to help potential customers or clients quickly learn about your company’s products or services.
- Make sure your website lists of all your contact information including; location(s), addresses, phone numbers, email addresses, so customers can easily contact you for a quote or more information.
- Target local customers within your community first.
- Identity your customers/clients needs and problems, respond to comments or inquiries in a timely manner, and constantly analyze your research to see how you can provide or create a solution to your customer’s problem.
- Keep your marketing content simple and consistent across all media platforms.
- Use content marketing for your digital marketing efforts by posting up-to-date information on blogs, make sure your SEO has the correct words and terms to draw people to your content, use social media (LinkedIn, Twitter, Facebook) to provide simple yet effective content. Don’t constantly blast potential customers with promotions.
- Pay attention to your ratings (ie, Yelp). If you are getting 3 stars or less in ratings, read the comments and try to figure out a solution to the problem.
- Create email blasts to send to your existing and potential customers with new information, products, services, promotions, etc. And make sure to follow up on all leads.
- Buy pay-per-click digital advertising (ie, Google Ads) to increase awareness to a larger audience.
- Monitor digital marketing analytics frequently to make sure you are creating awareness in the correct medium.